Surface pattern design. Inspired by nature.

The World of Whimsical Prints

luova (Finnish) = creative

Luova Flow’s mission is to inspire people worldwide with ornamental patterns and illustrations. The brand’s visual style is influenced by the organic flow of natural elements, maximalism, and colorful nature in places such as California and Finland.

Luova Flow offers a custom pattern design and illustration service, specializing in fabric, wallpaper, and interior decor products. We also have a versatile collection of rich prints, available for licensing.

We want to bring nature’s abundance into your everyday life!

Finavia VIP Lounge

Luova Flow’s patterns “Deer and Fox” and “Winter Birdies” from Annala x Young Finnish Design collection are featured in Finavia VIP + meetings area. Interior designer Sisse Collander used the two woven fabrics in the upholstery of Finavia lounge space chairs.

Feature on Spoonflower

“Dark Academia” was featured in Spoonflower’s fall 2023 lookbook

Collaboration with Yiume

“Wonders of the Sea” and “Luminocean” prints for Yiume’s Aloha shirt collection

Collaboration with Annala Oy

“Winter Birdies” and “Fox and Deer” designs for the Annala X Young Finnish Design woven fabric collection

Bringing a touch of magic to life

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